Scroll Swipe

We are an Experience-Led Design Studio.

We design customer-centric business innovations.

Who we are.

We are creative - with body and soul. We are designers, engineers and developers, passionate entrepreneurs and grand masters in our respective fields. We know that there is always more to learn, more to discover. And that's what drives us - every day, for every new project.

When working with you, we take a holistic view of your company:

We look at the customer experience, processes and infrastructures and use the resulting insights to create relevant products with a high impact. Because everything we do has one primary goal: to create real added value through the quality of our work - for your customers as well as for your company.

Why you should work with us.

We understand that true innovation happens when you focus on the customer and explore their needs, experiences and interactions.

You want to do just that? The following scenarios will show you how we can shape business innovations for your company.

You feel an increasing distance to your customers.

Together with you, we collect qualitative findings on the needs of your customers. This includes working with user research methods that help us better understand your customers in order to develop product ideas that are relevant to them. In sprints we create prototypes and test them directly on your target group. This enables us to find solutions quickly and effectively to close the gap between you and your customers.

You have a concrete idea.

We support you in this. Together we assess the value proposition of your product or service. Methods from service design provide us with the basis for customer-centred product development. The result: a "Minimum Marketable Product" that is ready for market launch.

Your added value is not working efficiently enough.

We help you with error analysis and develop new strategies and product ideas together with you in order to optimise your value chain. We identify digitisation potential and support you in the implementation of new products or services.

You want to increase reach.

We support you in the development of a platform. A successful platform achieves three things: Pull: It attracts a large number of users. Facilitate: It has a high usability. Match: It is of major benefit to the target group. We help you meet these three requirements and develop a platform that offers real value to your customers.

One of these scenarios looks familiar to you? Then book a workshop with us! We work closely with you to develop ideas for products or services perfectly attuned to your situation and your company.

Let's get to work!

How we work.

We offer you a holistic service that is divided into three phases: Mentoring, Defining and Implementing. With this we want to ensure that our cooperation is always characterised by a common understanding of the product and a creative exchange at eye level.

What we offer you.

The path to an innovative idea is not always identical. Every company and every project requires individual solutions that ultimately lead to the goal. That's why we offer you a wide range of services - because only if we really think holistically can we develop a suitable solution for every challenge.



  • Business model
  • Value proposition
  • Platform design
  • Gap analysis
  • IT infrastructure
  • UX research

Business innovation

  • Customer Journey optimisation
  • Double Diamond
  • Lean startup
  • Design thinking
  • Design sprints
  • Agile management
  • Event sprints
  • Design sprint


  • Prototyping & testing
  • Service design
  • UI & UX design
  • Conversational UI
  • Minimal viable product
  • Back end development
  • Front end development


  • Web- & mobile applications
  • Immersive Media AR & VR
  • IoT smart products
  • AI
  • Predictive maintenance
  • Voice assistant
  • Digital installations (POS)
  • Minimal viable branding

You are hungry for innovative ideas? You would like to stay up to date on what’s happening at hology? Then subscribe to our newsletter and stay informed and inspired!

You would like to work with us?

Then let's talk! Tell us your ideas and wishes and together with you we will consider what our cooperation could look like.

You would like to find out more about hology? We will be pleased to present project examples and answer all your questions.

Your contact person

Andreas Gruyters

Andreas Gruyters
Managing Partner

Tel.: +49(0)221-65076112

We look forward to hearing from you and will be happy to help you - of course also on your location.

Are you looking for a speaker? We enjoy speaking about the topics "Transformation through Design" or "Design & Future". Sounds exciting? Then send us an inquiry and give us some more information about your event.